Tuesday, 24 November 2015

Target Audience Research For Our Film.

We decided that the target audience for our film will be from 15+. We feel this is an acceptable and appropriate age for target audience, as our film is certificated 15. Although this gap is very wide, i have took into consideration the target audiences of action thrillers, and ordinary thrillers, and combined the two. This is because our audience, will have to be interseted in action thrillers and ordinary thrillers to be able to understand the film. On this post, i will be finding different surveys and pie charts which will demonstrate the target audience which is best suited for the genre of thriller. This will help us, as it will make us understand what different members of the public, and ages of the public are best suited for thrillers. 

The target audience for many physiological thrillers is usually 18+. This is because there is very graphic violence, which an aggressive nature in the film, which would not be acceptable for young children. This type of information is usually displayed on the back of the DVD, or is presented on the screen before the film is displayed. E.G "the following programme contains strong violence, and sexual scenes and nature."


We wanted to research the best gender to aim our film at. We feel our film will be pred-

 ominantly aimed at males. This is because the male sex is more attracted to aggressive, and violent nature in films. The violent nature will be shown in our clip when Tara gets suffocated by the killer, the use of blood being used, and when the killer (Rosemary) hits/punches Tara in the face.  Females are usually aimed at more emotional films, such as romantic comedies. This is because women want to be able to relate to the relationships that are shown in romantic comedies.  Our film will be aimed at 80% male and 20% female. Although females are not usually attracted to a thriller, our film has female characters, which may attract a small percentage of female viewers, as they may want to see what stereotypes our characters have, and how the female gender is suited into a thriller genre.  I created this pie chart above, to show the readers our target audience. The orange is male, and the purple is female. I feel using data can explain clearly to the viewers, what our target audience is. 

Films with a similar target audience: 
American Physco
Rear Window
Silence of the lambs
Taken 1/2/3

Our overall target audience:
Males (80%) Females (20%)
Ages 15+ 







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