Saturday 19 December 2015

Font &Title Research

We have decided to call our film- "The Alley". We feel that this name corresponds well with the content in our film. An alleyway is also where our film takes place, so it seems logical for the title to have an association with that. The title of our film is very important. We have to get the correct colour, size and font, in order to achieve a successful title. This post shows my research into what kind of font we want for our film.



This is our first font which we like. The handwriting looks jerky and odd, which creates a sinister emotion, which ties in nicely with the content in our film. Looking at the letter "E" and "Y" especially, the tail of the letter swoops downwards, and looks like it is out of control. Onto the  colouring. The primary colour used here is red, with a black outline. Red holds connotations with blood and danger, which corresponds with the actions that happen in our film. The use of the black outline helps the red centre colour to stand out more, this will draw our audience in more, and will make them more captivated, as the font is so brightly coloured. Next, onto sizing. The sizing of this font is in 120. I feel this is too small, to improve it, i would go with a font size of 150, as this would maximise the lettering, so the layout of the writing looks more endearing. As our film name is short, and both the words are monosyllabic, we don't want our font size to be too big, that it covers the entire screen. I feel keeping a specific background colour will help to enhance the title, and our film. All the letters are joint together, excluding the letter "Y". This makes the font seem odd and unique. It would make the audience feel puzzled as to why one letter is not connected to the rest. This kind of emotion we want to keep for our audience. One of the main concept of thriller films is to keep the dramatic climax. We feel this font has that uniqueness to maintain that concept.  



The next font I like is very different. For starters it is a different colour, and it is also not 3D. I chose the colour black, as it holds thoughts of empowerment and death which are two themes closely related to our film. The use of the white background, against the black handwriting could link to the idea of good vs bad. The font also reflects this, as the black ( the bad) is over/ higher than the white ( the good) showing that evil is overcoming the good, which will make our audience feel more threatened/ cautious as it relates to our film when Rosemary kills innocent Tara. Unlike the other text, the letters are not connected together. Suggesting that the assault/murder is puzzling and hard to work out. This withholds the puzzling nature that thriller films have, by maintaining that mystery and dramatic climax. Again the letter "Y" is elongated, creating that jagged- look that appears abnormal and mysterious. This further maintains that mystery that we want to hold with our film. Furthermore, as the end letter is the most abnormal-looking, it suggests that at the end of the film something shocking could happen...
Gypsy Curse











The next font I liked, is this one. The handwriting in general  looks like scratch marks caused by a monster or zombie. However, this could be seen as a disadvantage, as our genre is a thriller, not a horror, so the audience may question why the font looks like scratch marks. Again, the colour of this font is black. Personally, I think black is the most effective as its formal, but can alternatively be seen as sinister and powerful. We don't want out font to be overbearing or look too cliché. What I mean by cliché, is the classic font with blood dropping from the letters. We feel this does not fit to our film, as there is no blood content in our opening two minutes, and is not very unique or individual, as many films use this type of font. The ending of a lot of the letters are sharp and pointy. This suggests thoughts of a knife, or a sword. These items can be associated with pain and danger, which fits the conventions of a thriller film. Furthermore, the jagged-ness of the lettering appears abnormal and qwerky. The letters do not follow that simplistic nature that ordinary letters usually have. This will make our audience feel tense, and on edge, as they make question the jagged letters and wonder why they look different. This will further make them think that our film has some uneasy scenes, and some abnormal or shocking behaviour included.

Ghastly Panic

This font here, is fairly similar to the one above. However, this font in particular is far more elongated than all the others. This suggests that there is a deeper or more depthful twist to our film, due to the letters being
so long. As mentioned already, we want to keep the colour black. Black holds the idea of sinister thoughts, but also power and formality, which we want to withhold in our film. Although the letters are thin, the lettering is also fairly bold, which creates a nice contrast comparing the thin/long letters with a bold black line. Moreover, the font also looks like scratch marks on a wall. It appears like someone/something has got their claws or nails and engraved It on the wall themselves. Although this doesn't happen in our film, it still holds negative connotations that will keep our audience on edge, and still maintain that dramatic climax that we want to achieve.  The elongated letters, could also link to our film, as the alleyway where our film is situated is very long. Thus, it shows a clear, directing link to the film or where the main act takes place.

Valium



I also really liked this font. There were two main features that stands out the most to me .The first is that there is no capital letters. Capital letters are always used for film titles ( grammatically speaking) and this particular font does not have this. This suggests that the film is unique and different, and has a unusual twist to it. I was pleasantly surprised that this font does not have a capital letter, as although its not the correct way of writing the title, it shows more individuality and uniqueness, which we think corresponds nicely with our film. The second thing that caught my attention was the font In general. The font to me looks like tree branches. This links nicely to our film, as the woods is where it is where the majority of our opening two minutes is filmed. This again, shows a direct link to our film through the font used. The font also has gaps in it, which are white. This could suggest a sense of good and evil, and that the "good" (white) is trying to peep through, but the "bad" ( black) is overtaking it. This suggests that the content of our film has a lot of negative aspects, but also a tiny bit of good or innocence  as well.


I used this grid to help me work out the colouring for our title. As shown, the colour black shows sophisticated, evil and death. ( which are aspects shown in our film) Whereas, the colour pink shows romance, love and beauty ( which are not seen In our film.) This grid helped to inform me about colours and their connotations, which we will to help us initiate the colour for our selected font. I feel the colour of the font, will reflect on the theme and mood of the film. Black has positive and negative thoughts, which will help to engage our audience, and be able to successfully achieve that dramatic climax that we want. 
























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