Evaluation Activity 4

Who would be the audience for your media product?

Here, we have two photographs of a our typical target audience member's. Our target audience is aged 15+, ranging from the age of 15 to around 25. However, this is a very wide gap, as at each end of the spectrum, each age group is stereo typically likely to do different things.  The female gender, at the age of 15, stereo typically do a lot of shopping. They tend to shop in high revenue stores, such as Hollister, Topshop, Urban Outfitters and office, but also shop in lower revenue stores, such as Primark, New Look, H&M. Girls at this age, also tend to listen to a lot of Pop Music, those of which that are in the charts. Singers such as Taylor Swift, One Direction, The Vamps and Rihanna, are examples of pop artists that are influential to 15 year old girls. Furthermore, T.V programmes such as Friends, Keeping up with the Kardashians and The Only Way Is Essex are also highly influential to this particular type of audience member. All these statistics, suggest that this type of audience group, like films that are Romantic Comedies and Comedy's. On the other hand, audience members of 16 and above, tend to shop in much more mature and sophisticated branches, such as perfume stores, lingerie shops and male orientated shops due to boyfriends.  In comparison also, they tend to watch T.V shows aimed for a older audience, such as Geordie shore, The Valleys and Ex On The Beach. This is because of the high amounts of violence, sexual natures, confrontations and swearing.

Boys at the age of 15 have a wide range interests, such as sports. Boys tend to have a very broad range of sports that they are interested in, such as football, cricket and rugby. Due to participating in these sports, they tend to watch a lot of sport related shows, such as football matches, match of the day, sports center and NBI.  Video consoles ( Xbox and Play stations) are used by around 80% of teenage boys, they use up a lot of their free  time,due to the games created for these types of hardware's, such as Call of Duty, Halo and CSI based games, all of which are violent and aggressive, which can sometimes be reflected in their behaviour.  As the male gender mature and get older, they shop in perfume stores, Topman, American Eagle and Republic. They also like to listen to R&B, pop music and rap based around artists such as Eminem, 50 cent and various other rap related singers.

We decided that our film would be targeted at the age of 15+. We feel that this was a good age to aim a thriller based film at, due to the violence and aggressive nature, especially shown in our assault scene. This obviously, leans towards the male gender, as they are shown to like and watch thriller films with a lot of aggressive scenes such as Taken, Bond films and War related films.  In comparison, females are usually aimed at more emotional films, such as romantic comedies. This is because women want to be able to relate to the relationships that are shown in romantic comedies.  Our film is aimed at 80% male and 20% female. Although females are not usually attracted to a thriller, our film has female characters, which may attract a small percentage of female viewers, as they may want to see what stereotypes our characters have, and how the female gender is suited into a thriller genre.Also, females may like thriller related films, as they can easily engage and relate to them as usually the main character consists of an attractive male or the protagonist is female. This is why we decided to use a female protagonist, as It may attract male viewers to watch our film, but also still maintaining the aggressive and violent nature, that males stereo typically like.

Earlier on in the year, the group and I conducted a questionnaire, asking members of the general public what types of films they liked. "Thriller" came in the top bands, which meant that doing a thriller film, would appeal to a general audience, and our target audience.  However, We wanted our film to appeal to as many people as possible, including both male and females. We feel that our film has relatable aspects to both genders. For example, the aggressive nature of the assault scene (Conforming to boy stereotypes) and the girly nature created by the 4 characters themselves. (Conforming to the girl stereotypes.)

In conclusion, we feel that our target audience of 15+ was ideal. It suited the stereotypes of both genders, and by researching what they enjoy, through questionnaires, we feel that we have suited the needs of our target audience. We feel that our film is relatable, through the mise en scene an content of our film. We feel that using a thriller film fully helps our audience engage with the story line, as they can escape the classic types of routine in reality, and endeavor into a fictional world that we created In our film.